8 Golden Success Secrets for Small Businesses

Running a small business is as challenging as trekking to Mt. Everest without having oxygen cylinder, prior practice, and a valid map guide. The challenges are only because there are no authentic rules that can lead a small business towards success while other major obstacles comprise: low budget, limited manpower, and lack of efficient resources. But as a small business owner, you must delve into the passcodes that help you decode the secret patterns of operating a successful startup or small business. It not only helps you to sustain your current growth but also excel your business planning’s to achieve higher objectives. There are a few suggestions based on real-world experiences, which can assist you to hit the bull’s eye.

1- Utilize the power of social media:

Nowadays, the entire world revolves around social media and if you are able to use its full potential, it can immediately help you increase your sales and brand reputation with very minimum resource and effort. Social networking sites like Facebook, Twitter, and LinkedIn, help you connect with a large scale of users, where you can directly interact with them, thereby allowing you to convert them into your potential clients. It forms a two-way channel that not only allows you to put your message across but also, listen to what your targeted audience want, which eventually goes a long way in improving and growing your business.

2- Research and analyze your competition:

A business turns to be successful only if it runs on some finely grinned facts and figures. And competition analysis is one of the most important elements of the process. Competition analysis tells you the strength you will require to establish your brand in the market as well as it helps to prepare your business planning adequately so that you could avoid the chances of business failure. An additional benefit of competition research is it allows for designing and developing more feasible and user-oriented products that eventually help you attain a competitive edge over the current market.

3- Work as per your plan but be flexible too:

Efficient planning is a roadmap that drives your business to the top in the long run with predefined routes. It is always advised to stick with our planning even if we face a few hurdles while running our business given that the strategies are designed after in-depth analysis. And day-to-day challenges should not incline you to alter with whatever you planned. The winners always back their business plannings regardless of the stiff challenges, but on the other side, a successful business requires the owner to be flexible enough to embrace new changes. Adapting the new ideas and concepts not only makes a business owner take smart decisions but also, keeps their core planning intact and fresh.

4- Use informative materials to build trust and loyalty:

The Internet is the best medium to reach out to the huge audience with less effort, but you should keep the fact in mind that there is already a heavy flow of advertisements and endorsements all over the web. So, what can be an efficient way to create our presence with a significant impact?

There are definitely some better ways to do it like using informative online materials such as well-written blogs, well-designed infographics, animated videos demonstrating some set of skills, and presentation sheets, etc. Following such practices will attract a huge mass to our platform to learn and engage with us, which gives a sense of trust and ultimately convert them into our long-term clients.

5- Hire your weaknesses:

A small business consists of a team of limited dedicated professionals, having different skill sets of all the corners to tackle most of the business requirements. Small businesses, sometimes, compromise in some crucial areas since they can’t hire specific individuals due to the lack of budget. To get your business positioned to the top, please don’t bear with your inefficient area. Rush into hiring experienced professional(s) so that all parts of your business fire with the same intensity.

6- Be ready for mergers and acquisitions:

Even after working with your full potential, you may not generate enough force to compete with the leading competitors. Other small businesses with the same concept may face the same situations. Just find them and join in the talks to check the possibilities of the merger to form a combined force, which can provide the required pace and power to achieve the common business goals. Mergers have a long, rich history of producing successful businesses, so don’t shy away with it. Similarly, business acquisitions are a noble idea to inject more strength to our business if budget allows us to do so.

7- Keep the quality service always on:

Quality service is the most important source that keeps your client for a longer period of time and it spreads huge positive feedbacks in the mass, driving in a large number of new clients. There have been more than just a few businesses reaching to the top just on the base of excellent service and even without spending a bomb on advertisements and business promotions. While there are other businesses which have failed miserably because of giving no importance to the quality of the services they provided. All in all, having the sound quality of the products/services is the key to succeeding in today’s cut throat competition.

8- Don’t give up:

Running a successful business is not a child’s play since it requires a lot of guts, courage, and risk-taking capabilities. It, sometimes, shakes your ambitions when going through some rough patches, and you need to have the burning desires within you to keep it alive. Keeping patience is also an important character that the small business owner must have, as the formation of a business and climb the ladder of success, demands to wait for long period of time. So, as a business owner, you need to instill never give up attitude to see your dreams come true!!

Summing it up, though the above-mentioned points are not entirely foolproof but yes, following these points will definitely help you to become a smart small business owner who can defy all the challenges and get on the top of the competition. Of Course, the chances of success or failure of your business completely depends on your planning and execution.

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3 Surefire Ways to Know If You’re Ready to Hire an Online Business Manager

Are you a woman entrepreneur who’s frustrated in your 6-7 figure business?

Are you feeling overwhelmed, over-stressed, and not sure where to turn?

Are you so busy doing everything in your business that you never have time to focus on those high level tasks that will truly bring direct growth to your business?

Your business may be ready to hire an Online Business Manager (OBM).

When your business has grown to multiple 6-7-figures, it will require that you begin to step into a CEO and Visionary role to lead your business to higher levels of growth. The business now has a life of its own and if you stay in the doing role too long, you will lose control of your vision.

If you’re like most women business owners, you started your business for some or all of the following reasons:

You wanted control over your time and the money you make
You wanted your work to have an impact in the world
Sick of the 9-5 grind
Have a business you can schedule around your family and personal goals
Commit to something bigger than yourself
Create financial and time freedom

If you have a multiple 6-7-figure business, it may be time to step out of the tasks of day-to-day operations and management. You’re the only one who can lead your company to the next levels. You alone know how to move your business forward. Time and focus are now in high demand for you to lead your company to the next level.

The result of not stepping up will be that the business will begin to stagnate – you’ll hit the ceiling in ability to grow any further. You’ll need to stop trying to do and manage everything on your own because it’s simply not sustainable. You need help in business. At this phase in your business, you have a team that executes tasks.

Now the role you’ll want to hire will be an Online Business Manager, an Integrator, who can take your dreams and goals and make them a reality. You need someone who can effectively step in and manage your team, manage your day-to-day operations and marketing management, manage projects, and analyze and report metrics to determine what’s working – and what’s not.

If you can’t get out from behind the manager’s desk, frustration will overwhelm you… if it hasn’t already. You’ll struggle with “hitting the ceiling” and “feeling stuck” – if you aren’t already. Your life and relationships will suffer because you’re working a crazy number of hours every day just to keep things going. You cannot keep up this pace, and eventually something will give. You’ll burn out. I’ve seen it countless times.

While reading all this article, you may be wondering if it’s time for you to hire an Online Business Manager.

Here are three ways to know you’re ready.

Financial Readiness

Hiring an Online Business Manager is a long-term investment. An OBM does not replace a team of people who are responsible for executing tasks – you can hire any number of virtual assistants for task completion. An Online Business Manager runs your business while you step into the CEO and leadership role.

Psychological Readiness

You’re ready to turn loose a certain amount of control in your business to someone you trust. You know you need help in business, and you don’t want to be the only one in charge anymore. You understand it may be uncomfortable to turn over some control to someone else, but you’re willing to do it because deep down, you know it’s time. And you’re ready to let go of what you don’t truly enjoy to return to using your unique gifts to grow the business.

Lifestyle Readiness

You’re ready to have balance and get your life back. You’re ready to feel a renewed sense of passion for what you do, and you’re looking forward to having the time to create and strategize. As you let loose of the manager’s role, you’ll feel refreshed and energetic, and you’ll step into focusing ONLY on what you can do to grow the business.

If you can’t get out from behind the “manager’s desk” in your business it may be time to hire an Online Business Manager. Life’s too short to be frustrated and over-stressed in your business.

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11 Mistakes New Coaches Make In Business

Most Coaches start out in business for reasons such as, wanting to quit their full time job and be their own boss, or they want to gain the financial and personal freedom of being an entrepreneur, they also want to help people and make a difference in their life. No matter what the reason is, being a Coach is a fantastic profession to go in. However, what many Coaches don’t realize until they are in the beginning stages of their Coaching career is that starting a coaching business is not always as easy as it seems. Many Coaches struggle trying to make it work and trying to make that leap to a successful Coaching business. In this report I will share with you eleven mistakes new Coaches make that are holding them back from reaching their ultimate goal of having a successful business.

Mistake #1: Spending too much time getting ready!

Many Coaches spend too much time preparing themselves to get started. They work on their website, their marketing materials, finishing up their Coaching training, and focusing too much on “getting their ducks in a row” instead of getting out there and start Coaching. Many also feel that they are not ready to Coach because they think they are not good enough yet but to be honest, you won’t learn until you go out there and Coach. You will only learn how to make it better once you notice the mistakes you make while you make them or you realize that you could make some changes in certain areas but the key to becoming a good Coach is you must practice! Think about the time you started a new job, you didn’t prepare yourself for weeks or months to start that job, no you learned and got better by doing. It is all a learning curve.

Mistake #2: Don’t have a Coach that can guide them in the process

Every Coach should have their own Coach that can guide them to move forward and to help them get through the things that are holding them back. Especially if you are a new Coach it is extremely important to work with a Coach to help you move forward. Of course you can try to figure things out on your own and spend a lot of time and a lot of money on things that are not working. Where, if you would work with a Coach that has already been there and done it, and learn from them, you can get to where you want to be much faster.

If you are worried about not being able to afford a Coach, especially when first starting out, then consider this… how can you expect others to pay for your Coaching services if you don’t even pay for a Coach? Also, think about the amount of money and time you waste on things that are not working or trying to figure things out on your own? Some Coaches even work with you on the fees and some even agree on some sort of barter service.

Mistake #3: Don’t collaborate – they rather stay an army of one!

As a Coach, it is important to collaborate with others either in the same industry or they can even be in a completely different industry. Many Coaches think they are in business by themselves but the truth is that only when you collaborate with like minded individuals will you get to where you want to be… create an army of many rather than staying an army of one! Collaboration is the key to success because you can build business relationships, do business together such as webinars, seminars, workshops, even co-author a book, create products, and help each other grow. When you collaborate with other Coaches or experts in the industry they can promote you to their network and you can promote them to your network, that’s a win, win situation.

In today’s time and age you can even collaborate with individuals all over the world, and build your business on a nation-wide and even world-wide level.

Mistake #4: Doing too much training and not applying what they learn – Apply as you learn

Have you ever thought to yourself that you have to complete this one course before you can start, or you still need to take this course and that course, and maybe even this other course too? Too many Coaches get stuck in the “learning phase” where they take all sorts of different online courses trying to sharpen their skills or trying to learn more things that they can offer their clients but instead of applying what they learn, while they learn it, they continue taking courses without applying the things they have learned. They best way to learn something is by doing and applying the things you have learned.

Mistake #5: Giving away their services for free or not charging enough

Beginner Coaches often feel that they can’t charge much or at all for their services because they are just starting out and they are not very experience yet. Now let me ask you this, do you think doctors who just finished medical school offer their services for free? No! They charge for their services because they went to school for many years to learn how to be a doctor and they are providing a service. The same applies to Coaches, they have gone through training, they have learned how to be a Coach and they too provide a service. You also don’t need to tell clients that you are just a beginner or that you haven’t had that many Coaching hours, if they don’t know, don’t advertise it. You are an expert and you should position yourself and present yourself as an expert because you most likely will know more about Coaching than your clients.

Now, in regards to how much to charge, even when first starting out you can charge more than just $50 or $75, you should base it of your demographics and your target market.

Mistake #6: Don’t choose a specific Niche

Many Coaches don’t choose a specific niche, they want to help anyone and everyone, the only problem with being too broad is that it makes it harder to find clients. Any marketing strategies would be like throwing mud against the wall, some sticks but most of it falls down. It’s the same with marketing to everyone; it would not be very effective. Instead, choose a specific niche and become an expert in that niche, for example a life Coach that specializes in goal setting or finding your dream and passion; another example would be a relationship Coach that focuses on helping divorcees find their way after divorce. By choosing a niche you can target your marketing towards your target market, in this case it would be individuals who are going through a divorce or individuals who want to find their true passion. Choosing a niche will make your marketing efforts much more effective.

Mistake #7: Don’t treat their business as a business

When starting your Coaching business you must treat your business as a business where you focus on growing your business and generating revenue. If you don’t earn any revenue, if you don’t have anyone to Coach, you don’t have a business, you have a hobby. Being in business means you have to commit to it, and do the things you know you need to do on a daily basis. Being an entrepreneur is a life style, you live it each and every day. Sometimes that also means not going out with friends instead working on your business. Only when you treat your business as a business will you be able to grow it into a successful business. This applies especially if you still work a full time job; you have to invest the necessary time into growing your business, into marketing and networking.

Mistake #8: Thinking clients will come to them

Just because you open your doors and start offering your Coaching services does not mean clients will be flying in through the door! Unfortunately it is not that easy. You have to go out and find your clients, you have to build awareness and let people know you are in business. As a Coach you should focus on things that gets the word out, you can do webinars, go to trade shows and expos, do seminars and workshops, anything that will get you out there and in front of your target market. Too many Coaches sit at home or in their office waiting for clients to knock on their door which only causes them to lose out on clients and eventually they get frustrated because they have a hard time getting clients. The key is to go out and network, network, and network some more.

Mistake #9: Trying to do everything

Being in business means you have to do everything that is involved with running a business, from doing your accounting, your marketing, creating products, making calls, setting appointments, sending out emails, to conducting your Coaching sessions. All these things are important and a necessary part in running your business. However, sometimes you might feel overwhelmed and that the day doesn’t have enough hours to get everything done. One thing you can do is hire a Virtual Assistant or to outsource some of the things that take up most of your time. For example, your accounting or building your website, things like that you can outsource. Even if you are just starting out and you don’t have the cash flow yet, try to delegate as many things to free up your time where you can focus on getting clients or creating products. Delegating is a very important part of being in business, you simply can’t do everything by yourself or you will eventually burn out. And how can you help others when you are so exhausted that you don’t even want to get on the phone or talk to your clients?

Mistake #10: Don’t focus on building their list – getting leads

One of the first things to focus on is building your list. You need to have people that you can contact about your services and building your list of contacts and getting leads is the key. There are different ways you can build your list; you can do an opt-in form where you give away a free report for example in return for someone’s contact information. You could also collect business cards at expos or networking events, plug each contact into your database and start marketing to them. Start working on building your list early on and make it a priority. You should have an abundance of leads that you can market to and reach out to. So start building your list!

Mistake #11: Being a perfectionist

Being a perfectionist is one big challenge many Coaches face because they try to get their website, blog, Coaching packages, or products perfect before they get it out. The problem is, you will never get it perfect, you will always find something that you don’t like and spend days, even months trying to get it perfect. Instead, focus on completion rather than perfection. Once you release a course, a product, or launch your website, you can always make changes to it as you go.

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5 Ways To Make Your Business Work Harder for You and Your Family

Many business owners are working so hard at their business that they fail to enjoy the rewards of being the business owner. If you are letting the life of your business overrule the business of living your life, then it is time to begin turning the tides.

Finding ways to make your business work harder for you and your family is the reason we all started our businesses in the first place. If your business is obstructing your efforts to enjoy life with friends and family, this is a problem. We all know a lot of work goes into building a successful business, but if it is consuming all your time, effort and energy… is it worth it?

Why this coordination is important:

Every time you find new ways to help your family benefit from the efforts of your business, your life balance and family life improves.

If your business consumes your entire life and your family life suffers because of it, your spouse and children may actually resent the time that you spend there. Even if it provides a great deal of income, the value of family and social life may be sacrificed.

Make your business help you, your family and your social life. You will be happier, healthier and live a longer more rewarding life.

5 Ways To Consider:

Consider paying children’s education expenses as wages for work

Many small business owners make a good living and have higher than average incomes. This can cause their family to qualify for little to no college financial aid when their children are ready to attend college.

If you are going to have to pay for it anyway, why not pay your children to help out at your small business. Pay them as an employee, contractor or consultant to do work for you and your business.

If you pay them enough to cover their college costs, you will receive a tax deduction for the cost of their college education by deducting their income from your business. They will be responsible for helping out with your business and they may surprise you with how much value they add to the business. New ideas, new technology, a new and different viewpoint might be just what your business needs.

Schedule family vacations around business travel

When a family vacation is something you’re considering, think about coordinating it around a work trip. Do you need to go to conventions, trade shows, seminars or other training for work? If you drive to go to those business activities, your gas mileage is tax-deductible regardless of how many individuals you have in the car with you. Does this conference or training trip require you to stay in a hotel? Your hotel expenses for that night can also be deductible regardless of whether you have your family with you in the room.

Scheduling family vacations around business travel can help make it more manageable. This allows you to enjoy time with your family or friends while also working on your business. Consult with your spouse or family to coordinate the two.

Manage taxable income and year-end purchases to lower tax bracket

Operating and owning a business requires seeing the big picture and planning for the future. Your business will likely need new or updated equipment, computers, other technologies etc. to operate smoothly and efficiently. Be able to forecast these needs.

Here is where you coordinate your tax situation with these needs. If you know you are in need of new equipment, computers, etc. in the near future, look at your taxes. If you are looking at a higher tax bracket for the year you may want to make these necessary equipment purchases sooner than expected. Or you may want to wait until next year. This requires consulting with your business advisor to determine the best option.

Use Retirement Plans

Consider reducing your current income by using a Retirement Plan. Not only will this help you once again for tax purposes, but it’s also helping you and your families future. So many small business owners neglect to put retirement needs on their priority list. Often we hear “my business is my retirement plan.” Putting all of your eggs into one basket can be extremely risky and even dangerous for your future.

You may want to consider adjusting your salary in order to account for contributing to a retirement plan. There are many ways to rearrange things to make it possible to contribute. The tax savings alone can help justify the redirecting of your income into a retirement plan. Be sure to look at all of the different options and scenarios as this will provide further clarity.

Also if you choose to offer your employees a retirement plan, this will help attract quality employees, retain them and allow for an additional tax savings for any company match. You may even be able to take a few days off without worrying about the business functioning without you! Think of how that would allow you more family time. Consult with your financial advisor to clarify your options and the benefits to you, your business and your family.

Consider adding or using a home office arrangement

There are many benefits of utilizing a home office arrangement for you, your business and especially your family. If you’re currently renting or paying for office space it may be feasible to create or use an office space at home. With technology today, working out of the house has become much more functional.

If you’re solely stationed out of your home, this provides for another tax benefit. You are able to write off the portion of your mortgage that accounts for the square footage of your home office. Also any improvement expenses, internet expenses, utility expenses or taxes that are directly related to your home office may also be deductions. Finding ways to cut taxes is crucial for a small business owner.

If your line of work makes it unable to be based completely out of your house, even just working a day or two from home will allow you to spend more time around your family and add some flexibility to your work schedule.

Your Challenge:

Here are 5 ways to help your business work hard for you and your family. Share your ideas with your spouse, children and business advisers. In every case that we have executed these strategies properly, the rewards were three-fold. Family life improved, your work-life balance improved, and the business also benefited.

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Business Coaching for Business Improvement

Business coaching can actually bring the much-desired changes to your business. Coach is a word which is derived from “kocsi”, a Hungarian name that means “carriage”. Today, however, the word has a wider use and it basically means transportation of people from one point to the other where they desire to be.

Business coaching, therefore, can be defined as a process that can be applied so as to move a business from its current position to where the owner envisions it to be. What a business coach does is to offer guidance and assistance to the owner in view of business growth, helping in the clarification of the business vision and how exactly it can fit well with the personal goals. This is a very important step and should be a point of focus.

Business owners should be made to understand the importance of reaching their goals for the business and how it can affect them personally. The business owner is responsible for the determination of the passion and speed in which goals are met. When the business owner has a passion for reaching a goal, he will be more determined to make it work by all means.

Usually, a coach will get to know the business owner desires and this helps in the prioritization of the goals and strategies that need to be put in place. It is the work of the coach to meet you with the owner on a regular basis so as to ensure they remain on track to all commitments that they may have made.

Accountability is a critical component of business coaching. It is important to understand that a business coach isn’t a consultant. This means that they don’t work for the business. The main aim is to help you with focus and keep on reminding you the importance of reaching the set goals. They also work to motivate the business owner to actually keep the commitments. They are the sounding board and can even hold a mirror so as to reflect all the blind spots that you may have missed.

Most of the success stories that you may have heard attributed it to amazing business coaches. For business owners who seek to have more time, more money and better relationships and health, it becomes important to have a business coach. The reason why the most business fails is that people are not really taught about ways in which they can actually win at life. Coaching, therefore, bridges the gap and enlightens the business owners in ways that only a coach can achieve.

It is the dream of every business owner to have a winning team around them. Also, anyone in business desires to have great profits in an effortless and exponential way. A winning business allows you to have time and money freedom. If you feel that you need to rethink your commitments and focus on the goals you had initially set out for your business, then getting a great business coach can actually help you and your business to a great extent.

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